Advertising and Promotion Strategy – Content Syndication

Building your internet marketing resources is vital, particularly while attempting to steer more traffic to your blogs, boost your newsletter subscribers and also increase your earnings. Among your best marketing tactics ought to now be content syndication.This could be a novel concept to you, but now is without doubt the time for you to discover and develop the power of content syndication.

Syndication benefits both the website pages providing information as well as other websites featuring it. With the receiving site, content syndication is an effective way of adding increased depth and relevancy of information to its web pages, which makes it more attractive to visitors. For the transmitting site, syndication drives publicity across many online platforms. This activates additional traffic for the transmitting site – thereby making syndication essentially a free and easy form of advertisement.

Content syndication is in actual fact a clever web advertising strategy because you grant permission for your copyrighted content to be posted on other people’s sites. One of the most commonly used measures for content syndication on the web is by means of article directories. There you are likely to submit your article which has a link or two to your site in it. Others who are trying to find good content for their own site can utilize that article provided that they leave your link within it.

One more approach to content syndication is to establish accounts with the assorted Web 2.0 sites and post your material to them. This process, though, can be quite time consuming if you are looking to post your material on more than a few websites. One may outsource it, obviously, however if you happen to pay by the hour, it may become fairly expensive because it will likely be simply as time consuming for the employee you hire.

The benefits of content syndication to your site are great, however. You can efficiently increase your visitors to your website; improve the number of subscribers to your list; improve your sales and profit; boost your presence, authority and name; and raise your rankings in the search engines. Content syndication is effective to help you achieve your advertising objectives.

Content syndication will no doubt boost your traffic by extending the reach of your content. After they notice and benefit from your work elsewhere, they will obviously want to examine more of what you have to say and therefore will click through the link to go to your website. Whilst they are there, they will see more of your excellent material that will lead to an expansion in subscribers and then sales.

Naturally, with each piece of content syndicated, you gain an additional backlink to your site. These backlinks are like votes, telling the search engines that visitors like your blog. This leads to increasing your search engine rankings and also, because of the content you have out there, you earn credibility and authority in the eyes of the visitor.

If you like the concept of content syndication as a web advertising strategy, you will be delighted to know that now the entire process can be automated, thereby making your website creation a more time- efficient and successful exercise.

Stop Wasting Your Advertising Budget

You’ve given a great deal of thought to your advertising message, and you know what it should say. Now you have to decide how to communicate that message.

You may think you have a comprehensive campaign because you’re buying three media. You’ve committed $3,000 for radio, $5,000 for newspaper and $4,000 for billboards. You may believe your $12,000 budget has three media working hard in your campaign. But actually you may be spreading your budget too thin, without enough exposure for your message in any of them.

Each of the three media you’ve chosen reaches your market, yet you might be wiser to invest the whole budget in just one. Virtually all advertising requires frequency to be effective. You must reach your prospects again and again, or you may not break through their indifference, and get them to pay attention.

Advertising intrudes on people. They don’t ride in their cars to read your billboards, or listen to the radio so they can hear your commercials. You have to hit them with your ad message over and over. It’s the frequency of your advertising that grows the audience awareness of you, and why they should buy from you.

You may very well be more effective with fewer media in your campaign, but how can you tell? The most basic guideline is this: Don’t commit to a second medium until you have an effective schedule with the first. And don’t commit to a third until you have an effective schedule with both the first and the second. Evaluate each medium separately.

What constitutes an effective schedule depends upon your advertising objectives, and possibly your message. An effective schedule is not a handful of spots on one radio station in a week. It’s not a single billboard on one main thoroughfare. It’s not two newspaper ads in three weeks. Your objective should be to take a dominant position in each medium you use. Try to reach some part of your market multiple times – five times at a bare minimum. A frequency of ten is better, and twenty even better than that.

You will be more effective reaching an audience of a thousand five times than you will by reaching an audience of five thousand just once.

How to Establish the Objectives of an Advertising Campaign

Advertising is one of the 5 major tools used by companies to communicate and persuade the buyers and other targeted audiences. Advertising can be defined as any form of non-personal presentation and promotion of ideas, goods or services paid by a well defined sponsor. Those who spend money on advertising are not only companies, but also museums, social and professional organisations, who promote ideas and principles.

The process of making a decision in advertising consists of 5 steps: setting goals, administrating the budget, conceiving the message and assessing the advertising efficiency. Advertising users have to define clear objectives, establishing whether the role of advertising is to inform, to persuade or to refresh the customers’ memory. Advertising budget is usually determined according to the company’s expenses, based on a percentage of sales or depending on the objectives that the company aims to achieve.

In developing an advertising program, marketing managers should always start by identifying the targeted audience and its reasons to purchase a specific product or service. Then they have to make five fundamental decisions, known as “the 5 M”: What are the advertising objectives (mission)? How much can be spent (money)? What message can be sent (message)? What media should be used (media)? How should the result be evaluated and followed up (measurement)?

Advertising is very important both for companies and customers. Customers have the possibility to learn more about the products available on the market, in order to choose the most advantageous product.

After establishing the advertising objectives, the company can proceed to develop the advertising budget for each product. The role of advertising is to determine an upward trend in product demand. But how can a company know what is the most appropriate amount of money to be invested in advertising? If a company invests a too small amount of money in advertising, the effort is insignificant and, paradoxically, the company ends by spending more than it was planned. On the other hand, investing too much money is not always the best solution. Some critics claim that big companies producing consumer goods tend to spend excessive amounts in developing advertising campaigns, while those that produce industrial goods spend too little.

Setting goals is based on the company’s global marketing objectives. Thus, advertising goals are part of promotional campaign objectives. The main objective of advertising is to obtain a certain change in the audience attitude towards a particular product. Before buying a product, the consumer searches for information about that product. He first uses his experience or appeals to external sources of information (including those provided by advertisers), using (mentally) an assessment system consisting of three psychological levels: a cognitive level, an emotional level and a behavioral level.

This individual system of evaluation determines the reaction of a potential customer towards the product. Considering these factors, advertising objectives should cover all three levels.

Although the three main levels are strongly connected, their implementation must be done in a certain order. For a good analysis, the company can use several models. Of these, the most commonly used are the AIDA model, The DAGMAR model, the hierarchy of effects (Lavidge / Steiner) model and the Communicational model. Using each of these models allows the company to choose the best advertising strategies.